American Marketing Association Breaking Business Georgeanne Irvine Jacqueline Carr KUSI Logan Byrnes Malin Burnham MarketInk Rick Griffin San Diego Zoo UC San Diego Health

MarketInk: Zoo’s Public Relations Veteran Now Book Publisher

Georgeanne Irvine with a flamingo
Share This Article:Georgeanne Irvine with a flamingoGeorgeanne Irvine with one of many San Diego Zoo’s flamingos.

By Rick Griffin

San Diego public relations veteran Georgeanne Irvine, a 40-year worker with the San Diego Zoo, has ventured into a brand new position of overseeing guide publishing at San Diego Zoo International Press, an entity that’s a part of San Diego Zoo International, the nonprofit group that operates the San Diego Zoo and San Diego Zoo Safari Park.

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Irvine started working on the zoo on March 22, 1978, as a public relations assistant. Through the years her titles have included public relations supervisor, affiliate director of improvement communications and now director of company publishing.

“This is actually my third career with the zoo, first in PR for 22 years, then development for 16 years and now overseeing our book publishing division since January 2017,” stated Irvine. “I have found that each role has prepared me for the next.”

MarketInk logoUp to now, San Diego Zoo International Press has launched 5 books, together with three for youngsters and two for adults.

Irvine has authored all three youngsters’s books, together with one titled “Karen’s Heart: The True Story of a Brave Baby Orangutan.” It’s the story a few child Sumatran orangutan on the zoo with a gap in her coronary heart and wanted open coronary heart surgical procedure to right it.

The guide additionally contains a 1994 letter written to Karen by Jennifer Auger of San Diego, who was 5 years previous on the time and battling leukemia as a affected person at Rady Youngsters’s Hospital in San Diego. Withdrawn and despondent, Auger’s mom inspired her daughter to put in writing a letter to anyone else who was sick. So, the kid wrote an encouraging letter to Karen, telling the 2-year-old younger ape recovering from open-heart surgical procedure to be brave and keep robust.

Each Auger and Karen ultimately recovered. Right now, Karen nonetheless lives on the San Diego Zoo, and Auger works as a registered nurse at Rady’s Youngsters’s Hospital.

Irvine stored the encouraging letter in her information for 25 years and included it for the e-book. “The letter touched my heart, which is why I saved it,” stated Irvine, who has written 24 books for youngsters. “Not till lately did I’ve the chance to put in writing the ebook about Karen and have Jennie’s letter.

In the summertime of 2017, Irvine googled Auger and found she labored at Rady’s. When Georgeanne reached out to her and advised her concerning the letter “Jennie was surprised and stunned,” stated Irvine. “Jennie couldn’t believe that anybody would keep a letter that she had written as a child. Jennie told me the hospital nurses who cared for her as a child inspired her to become a nurse. Jennie still visits Karen in the zoo today. I know that Jennie is a wonderful, dedicated nurse to the children who are patients in the hospital.”

The opposite two youngsters’s books authored by Irvine are titled, “Fabulous Floyd: The True Story of a Flamingo Who Never Gave Up,” and “Ruuxa & Raina: A Cheetah and Dog’s True Story of Friendship and Miracles.”

Extra books are deliberate within the close to future. Subsequent yr’s batch will embrace a biography of the Belle Benchley, who led the zoo from 1927 to 1953, turning into the primary feminine director of a serious public zoo in addition to extra youngsters’s books by Irvine.

Scheduled for launch in 2020 shall be a story concerning the return of the California condor, in addition to the story of former zoo director Chuck Bieler who helped the zoo overcome monetary struggles within the 1980s and increase conservation efforts. Former TV anchor Kathi Diamant is writing the e-book about Bieler. Irvine stated proceeds from guide gross sales will advance conservation efforts by San Diego Zoo International. Books could be bought on the zoo or on-line at

Well being Care Communicators Announce 2018 Best Awards

The Well being Care Communicators of San Diego, knowledgeable networking group, lately introduced its 2018 Best Awards. First-, second- and third-place awards have been introduced in 24 classes, together with digital advertising, PR, writing, collateral and particular occasions. Entrants for the awards included well being care suppliers and corporations, public well being businesses and advertising companies.

UC San Diego Well being acquired 14 awards and Palomar Well being took residence 9 awards. Different multiple-award winners included Scripps Well being (six awards), AMN Healthcare, and Studio Okay Communications (three awards), Millennium Well being, North County Well being Providers and Sharp HealthCare (two awards). Single award winners included CG Life, Sanford Burnham Prebys Medical Discovery Institute and UC San Diego Faculty of Drugs.

Jacqueline CarrJacqueline Carr

Jacqueline Carr, assistant government director of communications and media relations at UC San Diego Well being, was named Communicator of the Yr. Judges stated the winner was chosen for her humble nature and the way she led her group to help the Faculty of Drugs’s 50th anniversary.

The Greatest in Present award went to Studio Okay Communications, the entrant with the very best general rating amongst all entries. Studio Okay was honored for his or her function article, “For the Boys,” which was written for Cedars-Sinai. Additionally on the occasion, a $2,000 scholarship was introduced to Tanner Cunrow, a current Fallbrook Union Excessive Faculty graduate who’s now learning nursing at California Baptist College.

Awards have been introduced Sept. 27 on the Inexperienced Acre Campus Level restaurant. An entire record of winners might be discovered at The HCCSD is knowledgeable networking group for communications professionals who work within the well being care, wellness, biotech, medical system, well being info know-how and pharmaceutical industries.

Former Lawyer Turned TV Anchor Joins KUSI-TV

Logan Byrnes, a former working towards lawyer, has joined KUSI-TV as a information anchor.

A California native, Byrnes graduated from the College of Southern California, adopted by incomes a regulation diploma at Whittier Regulation Faculty in Los Angeles. He litigated common civil and development defect instances, typically representing architects, contractors and builders.

Logan ByrnesLogan Byrnes

“But, I was always attracted to broadcasting,” Byrnes stated. “For several years, I was a lawyer during the week and spent weekends in Palm Springs as a reporter for the NBC affiliate, then later as the main evening anchor for the ABC affiliate.”

He left regulation and was ultimately recruited to Connecticut, the place he spent 10 years at WTIC-TV, a Fox affiliate in Hartford and WVIT-TV, an NBC affiliate in New Britain. He additionally filled-in on in a single day newscasts, together with NBC’s “Early Today” and MSNBC’s “First Look,” together with interviews with the ultra-rich on CNBC’s “High Net Worth.” He additionally reported for “Inside Edition.” In 2016, he returned to L.A. as weekend anchor at KTTV/Fox 11.

“I always wanted to live in San Diego,” stated Byrnes, who is also a licensed ski teacher and scuba diver. “Whenever I visited San Diego, I would drop by to check-in with Steve Cohen (KUSI news director) and keep him in the loop about my career. I loved trial work, including the performance aspect of the trials and asking questions at depositions, but I prefer news broadcasting.”

AMA Presents 20th Annual Trigger Convention

San Diego’s American Advertising Affiliation chapter will current the 20th annual Trigger Convention on Friday, Oct. 12, on the City and Nation Conference Middle, 500 Lodge Circle North. This yr’s theme is “Cause + Conference.”

AMA stated the convention brings collectively purpose-driven companies and nonprofit group leaders for one of many largest trigger and social objective advertising occasions on the West Coast. Value to attend is $189 for members, $299 for nonmembers. For registration info, go to

Greater than 50 audio system are scheduled to current. Malin Burnham, president of The Burnham Basis, is amongst this yr’s keynote audio system. Burnham’s identify has been synonymous with San Diego philanthropy and civic management for many years. It graces the Sanford Burnham Prebys Medical Discovery Institute, USD Burnham-Moores Middle for Actual Property and The Malin Burnham Middle for Civic Engagement at The San Diego Basis. He was chosen as “Mr. San Diego” in 1998 and “Philanthropist of the Year” in 2000. The 90-year-old Burnham has served on the boards of 18 for-profit companies and 32 not-for-profits, plus he had a founding position in three companies listed on the NYSE or American Inventory Trade.

Different audio system will embrace: Patrick Combs, writer of “Major in Success;” Margie Blanchard, The Ken Blanchard Corporations; Anne Marbarger, Padres Pedal the Trigger; Nancy Jamison, San Diego Grantmakers; Hal Dunning, Marsh & McLennan Company; Brad Lee, Breg, Inc. Sponsors embrace Sanford Institute of Philanthropy, Buchanan Model & Design, Divergent Group and Nationwide College. Audio system from media retailers will embrace: Noreen Ippolito, iHeart Media San Diego; Alberto Mier y Teran, KFMB Stations; Nels Jensen, San Diego Enterprise Journal. A kickoff reception can be held at 5:30 p.m., Thursday, Oct. 11, at Nationwide College’s La Jolla headquarters.

Rick GriffinRick Griffin

Rick Griffin is a San Diego-based public relations and advertising marketing consultant. His MarketInk column seems weekly on Mondays in Occasions of San Diego.

MarketInk: Zoo’s Public Relations Veteran Now Book Publisher was final modified: September 30th, 2018 by Editor

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