SG PR Professionals caught not reading local publications
One of the duties of a Public Relations professional is to have an extensive knowledge of the local media scene.
However, those who have entered the public relation profession seem to be pitching to media and being caught not reading their intended publication.
One senior editor at a local IT publication was particularly dismay by how these young PR flacks are not reading their publication to know their media better.
She has caught, not once, but twice PR executives who somehow have admitted not reading her publication. She added that they just pitch blindly because her publication and her name is on the list.
Do the agency actually subscribe to their publication at all in the first place?
November 11, 2011